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Direct Marketing: Strategies to Attract and Keep Customers
Author(s) Jody Padgham. Farmers who sell their products by direct marketing need to take the time to reflect on successes and failures in the busi...
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Direct Marketing: Selling to Institutions
Author(s) Bill Wright. Institutions such as schools, hospitals, and nursing homes can offer new and profitable markets to farmers who can respond ...
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Direct Marketing: Selling Directly to Restaurants
Author(s) Bill Wright. For farmers, there are several advantages to selling directly to restaurants. First, restaurants provide a steady market th...
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Direct Marketing: Risk, Liability, and Insurance for Direct Marketers
Author(s) Jody Padgham. Farmers increase their risk and exposure to lawsuits by marketing their products directly to consumers.The public has beco...
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Direct Marketing: Resources for Direct Marketers in Wisconsin
Author(s) Jody Padgham. (2 pages; 2006) Download
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Direct Marketing: Pick-Your-Own Operations and Farm Stand Options for Your Business
Author(s) Rose Skora. Both farm stands and pick-your-own operations are a great way to connect with customers and make your products available to ...
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Direct Marketing: Meeting the Challenges of Direct Marketing
Author(s) Bill Wright. Farm marketing, while challenging, is an exciting and rewarding business. The direct marketing arena is experiencing vigoro...
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Direct Marketing: Market Research: Surveying Customers to Determine Their Needs
Author(s) Bill Wright. Marketing research helps identify and define marketing opportunities and problems, allows you to evaluate your marketing ef...
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Direct Marketing: I'm Right and You're Wrong: Do's and Don'ts in Customer Service
Author(s) Jody Padgham. When taking on the role of a direct marketer of your own products, you are also stepping into the position of customer ser...
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Direct Marketing: Fruit and Vegetable Safety on the Farm
Author(s) Bill Wright. While stories about contaminated food make headlines from time to time, as a direct marketer you are in an excellent positi...
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Direct Marketing: Farming and Tourism
Author(s) Rose Skora. The $11.8 billion that tourists spend in Wisconsin and the $16.8 billion that agriculture contributes to the state economy c...
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Direct Marketing: Employing Farm Workers
Author(s) Rose Skora. Laws that govern the employment of farm workers in Wisconsin can be complex and confusing. Determining the appropriate agenc...
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Direct Marketing: Direct Marketing Options for Farmers
Author(s) Rose Skora. The good news for anyone new to direct marketing is that there are a wide variety of marketing options available for farm pr...
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Direct Marketing: Direct Marketing Meat
Author(s) Rose Skora. Whether you are currently a meat producer or thinking of starting a livestock business and selling directly to consumers, th...
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Direct Marketing: Crop Budgets for Direct Marketers
Author(s) Bill Wright. Before producing a crop, growers need to know its market potential. Developing a marketing plan for each individual crop wi...
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Direct Marketing: Creating a Winning Display for Your Farm Products
Author(s) Jody Padgham. An attractive and inviting display is crucial for anyone selling farm products directly to customers. It may seem obvious ...
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Direct Marketing: Cooperatives: Their Role for Farm Producers
Author(s) Jody Padgham. Cooperatives (commonly referred to as co-ops) have played a significant role in Wisconsin agriculture and have the potenti...
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Direct Marketing: Are Farmers' Markets a Good Fit for Your Business?
Author(s) Rose Skora. Participating in a farmers' market can be a good business option for producers. For farmers who attend a number of markets t...
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Direct Marketing Meat: A Resource for Direct Market Meat Producers in Wisconsin
Author(s) Greg Lawless, Editor; Introduction by Rose Skora. This detailed book is built around information presented at meat marketing workshops a...
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Developing Your Farm's Marketing Plan
Author(s) Rose Skora. One of the challenges faced by farmers who direct market their products is determining the target market. What do your custo...
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Determining the Optimal Apple Harvest Date
Author(s) Amaya Atucha, Janet Van Zoeren. Harvesting apples at the optimal maturity for the target market is vital to ensure a high-quality produc...
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Determining Pasture Condition
Author(s) Dennis Cosgrove, Dan Undersander, Maurice Davis. Good pasture condition is critical to a successful grazing system. Pasture quality may ...
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Dame's Rocket
Author(s) Brendon Panke, Mark Renz. Invasive plants can thrive and aggressively spread beyond their natural range, disrupting ecosystems. The Man...
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Dairy Workers' Training Calf Management Cards
Author(s) Tina Kohlman, Zen Miller. NOTE: Some products in the Dairy Workers' Training Modules Set are currently being revised. Because of this...
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