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One of the challenges faced by farmers who direct market their products is determining the target market. What do your customers look like? Where do they live? And probably most importantly and most difficult to answer: What do they want?
A marketing plan is an integral part of developing a business plan. While a business plan is important to guide the direction of the business, it is also a key component in seeking out and successfully receiving loans from lending institutions. Find out more about marketing plans with this helpful fact sheet (4 pages; 2006).
