Direct Marketing: Are Farmers' Markets a Good Fit for Your Business?
Author(s) Rose Skora.
Participating in a farmers' market can be a good business option for producers. For farmers who attend a number of markets throughout the week, markets can be a primary source of income. For others, markets are one of a variety of marketing options. For new farmers or those just getting involved in direct marketing, farmers' markets are a great way to test the market and determine what customers want. Find out more about how farmers' markets might benefit your operations (4 pages; 2007).