Direct Marketing: I'm Right and You're Wrong: Do's and Don'ts in Customer Service
Author(s) Jody Padgham.
When taking on the role of a direct marketer of your own products, you are also stepping into the position of customer service and customer satisfaction manager of your business. Many farmers find that although they are very skilled at producing a quality product, the process of selling that product to others can be very challenging. Much of your success in direct marketing revolves around your attitude toward your customers and the way that you choose to serve them. Find out more with this helpful publication (2 pages; 2005).