Direct Marketing: Risk, Liability, and Insurance for Direct Marketers

SKU A3811-07

Author(s) Jody Padgham.

Farmers increase their risk and exposure to lawsuits by marketing their products directly to consumers.The public has become increasingly conscious of legal actions, and when faced with a problem, more people are willing to pursue remedies through the legal system. A direct marketer who commits a negligent act that results in injury to another may be liable for the harm caused by the negligence. Find out more, including how to protect yourself and your operations, with this fact sheet (2 pages; 2005).