Direct Marketing: Selling Directly to Restaurants

SKU A3811-05

Author(s) Bill Wright.

For farmers, there are several advantages to selling directly to restaurants. First, restaurants provide a steady market throughout the production season. If you are selling a quality product, restaurants are willing to pay top dollar, especially for those items that they cannot find elsewhere.

Another advantage of selling directly to restaurants is the personal relationships you can build with owners, managers, and chefs. Finally, restaurants offer the opportunity for you to create brand recognition. Restaurants like to emphasize locally grown products and will often mention the name of farm suppliers on their menus. Find out more about selling your farm-fresh goods to restaurants in this helpful fact sheet (2 pages; 2005).