Direct Marketing: Strategies to Attract and Keep Customers
Author(s) Jody Padgham.
Farmers who sell their products by direct marketing need to take the time to reflect on successes and failures in the business. Reflection is not enough, however. Change can be difficult but assessing what worked and what didn't will provide successful direct marketers with the opportunity to anticipate and respond to customer needs and wants. This fact sheet can help you plan and implement a successful direct marketing program for your operation (2 pages; 2005).