Tourism and Retail Development: Attracting Tourists to Local Businesses
Author(s) Bill Ryan, Jim Bloms, Jim Hovland, David Scheler
This guide to estimating and developing a town tourism potential begins by discussing, among other things, the advantages and disadvantages of attracting tourists, the importance of knowing demographic data of possible visitors, ways of estimating which retail businesses might thrive, and how tourism may change the mix of retail establishments. Ten case studies of thriving Midwest tourist towns are presented. Each study includes descriptions of successful retail businesses as well as observations on what can be learned from that town tourism experience (70 pages; 1999).